KEFYA




Kefya is a new family of innovative organic kefir spreads with crunchy vegetables

One of the main challenges of modern consumers is balancing between family, career and free-time. While lacking time for food preparation, more and more people are grasping the importance of quality nutrition. Kefya understands the modern consumer and enables him to enjoy a healthy and nutritious meal. With selection of raw ingredients and an innovative approach, we are opening a new segment of dairy products. We created a new generation of kefir, a spread, derived from a traditional fermented beverage under Caucasus, with positive health benefits and general well-being. Our ingredients are organic and high quality. Kefya is made with hay milk, which is traditional form of milk production. By choosing hay milk, we utilize the natural resources of Slovenia. Added vegetables in Kefya remain crunchy and fresh, and contribute to a healthy addition of fiber, vitamins, and minerals. Kefya gives an opportunity to have a quick, delicious and nutritious meal. It comes in 150 g packaging, needed refrigeration, and it can be used as a spread, dip, side dish or as a single meal anytime. We are aware of the environmental issues we are facing with plastic accumulation. So our long term goal and vision is a compostable packaging for Kefya. As the development is still undergoing, we currently use plastic packaging with lower weight.
COMPETITION
 ECOTROPHELIA SLOVENIA 2019 - Or/Gold
 ECOTROPHELIA EUROPE 2019 - Europe - Communication Strategy



CATEGORY PRESERVATION METHOD POPULATION TARGET COMPONENT CONSUMER TIMEFRAME INNOVATION
  • Side dish
  • Breakfast
  • Milk product
  • Spreadable
  • Fresh
  • Adult
  • Dietary/Nutrition
  • Children
  • Senior
  • Vegetarian
  • Milk/Cheese
  • Vegetable
  • Aperitive and savoury snack
  • Starter
  • Breakfast
  • Recipe
  • Main component
  • Concept
  • Target population
  • Eco-conception



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