Worldwide, people are getting busier with their daily chores, thus preferring easy and fast solutions regarding their day-to-day food intake. Consequently, increasing demand for kids' snacks has followed. Crrrunchies crackers are a nutritious to-go snack for children above three years old, a solution for overwhelmed parents and cranky kids. In addition, it supports the trend of food convenience and the kids market's need for healthy food items. Consequently, parents would be able to teach their kids to eat responsibly by choosing healthier and more sustainable food options. The product consists of crispy crackers based on fava beans, an ingredient rich in protein, fibers, and Vitamin B3. It provides a high energy intake due to the number of carbohydrates, essential for children's development. Furthermore, Crrrunchies corresponds with the official diet advice in Denmark, which recommends legumes as snacks for kids due to the satiety from a high content of dietary fibers and protein. Moreover, child-friendly and favorable packaging is provided. Finally, the key ingredient (fava beans) is not yet widely used in northern countries, such as Denmark, but the plant is easy to grow and is predicted to be a rapidly growing market potential.

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