TECHNICAL UNIVERSITY OF DENMARK  

Ready-cooked meal


NomNom

DENMARK - 2024

NomNom is a vegan savory topping in the ready-to-eat (RTE) category created by fungal fermentation.

The expanding plant-based market in Denmark and Europe is creating a growing demand for innovative vegan products, presenting a perfect opportunity for NomNom. Unlike other plant-based competitors, NomNom stands out with its clean vegan label, setting it apart from direct meat analogs. NomNom is a delicious vegan savoury topping in the ready-to-eat (RTE) category. Created through fungal fermentation, it offers a sustainable alternative to traditional meat or dairy toppings like ham or cheese. The key ingredient is okara, the fibrous byproduct of tofu production, enhanced with cashews for a creamy, nutty and slightly crunchy texture. Fermented with Neurospora sitophila, an orange mold species, NomNom boasts an enhanced texture and umami flavor. After fermentation, it is marinated in a soy-based sauce and heat-treated before packaging. Designed as a savory bread topping similar to ham, NomNom is perfect for sandwiches but can also be diced and added to pasta dishes, salads, and more. It is vegan, low in sugars, and high in unsaturated fats, making it a healthy and tasty choice for consumers seeking plant-based alternatives.

Categories : Ready-cooked meal.
Preservation methods : Fresh.
Population targets : Adult. Senior.
Components : Cereal. Fruit.
Consumer timeframes : Dessert.
Innovations : Recipe. Main component.







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