University of Surrey  

Dessert

Earthly Blends

UNITED KINGDOM - 2023

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Vegan pudding made with whole avocado and dates. Optimizing food waste (i.e. aquafaba; wonky avocadoes & dates) to create a smooth, creamy & naturally sweet nutritious eco-friendly dessert.

A perfect dessert for health-conscious or diet specific consumers, looking for naturally flavoured pudding made from whole ingredients. Our primary ingredients, avocado & dates are packed with healthy fats, fibre, and micronutrients, making it a nutritious addition to any diet. Unlike traditional pudding, it is vegan, lactose-free, with no added sugar. It is smooth with aerated aquafaba meringue flavoured with organic soybean powder, creamy with whole blended avocadoes and sweet from natural occurring sugars present in dates. Also, it can be blended into smoothie to increase consumption versatility. The market research showed our unique product is positioned to fill this gap in the market. The avocados and dates are responsibly sourced from Europe. We seek to create a circular economy by using our avocado by-products such as peels and seeds to make biofilms for our product seal. Having a finely tuned streamlined process from production handling (food safety procedures, shelf-life, HACCP and allergens assessment); to packaging and to a monitored cold chain management, allow us to ensure the product is safe for commercialization. Beyond product technicalities, we are confident to capture a share of the pudding market with our vegan healthy option in the UK and establish a strong brand identity with our circular economy concept. We aim to take our consumers on a journey with us to move towards a sustainable food system via social media influence and media coverage.