University of Surrey  

Side dish Bread and pastry

Pea-zza

UNITED KINGDOM - 2022

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A reformulated gluten-free, high protein and sustainable frozen pizza dough made from a blend of buckwheat flour and pea protein.

PEA-ZZA is an innovative reformulated version of the common pizza crust. It is made from a blend of buckwheat flour and pea proteins, making it a very appealing alternative for a wide variety of reasons. Being gluten-free and vegan makes it an inclusive product for those who might suffer from allergies/intolerances or simply those following specific dietary habits. Likewise, its high protein content makes this not only a healthier alternative, but also a useful tool for those with fitness goals. Moreover, its short list of simple ingredients makes it “clean label”. Being designed to cook at home, this product fits into the shift from dining out to more home cooking brought about by the COVID-19 pandemic. By encouraging households to prepare and enjoy more meals together and bond during mealtimes, PEA-ZZA becomes an important emotional support food which may benefits a whole range of people. Last but not least, sustainability is one of this product’s biggest strength. Not only the packaging, but also the ingredients in it are eco-friendly.