UNIVERSITY OF WEST LONDON  

Side dish

ECOTROPHELIA UNITED KINGDOM 2020 - SILVER

PlantUp

UNITED KINGDOM - 2020

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PlantUp product range includes two types of vegetable pasta, 1 beetroot and 1 sweet potato. Suitable for vegans, vegetarians and coeliacs. High in protein and prepared in less than 10 minutes.

PlantUp combines three things; flavour, health and sustainability. We have innovated the appearance and nutritional status of pasta to fulfil a consumer need. Our products consist of two tasty flavour profiles: beetroot and sweet potato. All our pasta is gluten free, vegan and is made from real vegetables. Nutritional analysis shows that our products are high in protein, fibre and hold a higher nutritional status than competitor products. To support our flavour claims we conducted sensory testing. Findings show that all panellists chose PlantUp as the tastiest option. Moreover, we selected a supply chain consisting of mainly local, sustainable and eco-friendly producers. In addition, ensuring minimal waste during the manufacturing process to minimise environmental impact. Packaging is formed of a biodegradable, non-toxic packaging. Also containing a plant-able wildflower seed to engage the consumer to the environment. We drive to offer an affordable, simple to make, competitive and flavourful product that everyone will enjoy eating. Plant up your plate.