UNIVERSITY OF NOTTINGHAM
Bread and pastry
NØM
UNITED KINGDOM - 2025 NØM is a flaky plant-based pastry with sweet strawberry chia compote. No fruit wasted using the whole strawberry, source of fibre, no added salt. Delicious and better for the planet.
Our NØM journey begins with a vegan, fibre-rich Danish pastry featuring a delightful strawberry-chia compote. Designed initially to be baked in your favourite coffee shops to enjoy on the go. Each pastry delivers an irresistible, indulgent experience bursting with flavour. Fortified with wheat fibre, NØM satisfies any sweet tooth with added nutritional benefits. For when you can bake it at home, whether for a morning bite, an afternoon treat, or an after-dinner delight, NØM makes plant-based indulgence effortless and delicious. We believe great taste should never be a compromise, and we’re confident our product will be the exciting new treat you’ve been looking for. We’ve identified a unique space in the market, currently there are no other vegan, better-for-you berry-based pastries available. Our delicious Danish topped with a vibrant strawberry-chia compote offers a burst of sweet, fruity flavour that is often missing in plant-based pastries. Importantly, our product boasts both a ‘source of fibre’ and a ‘reduced sugar’ claim, a significant differentiator on the low/reduced sugar claim (Caines, 2024). Being entirely plant-based allows us to cater to a growing demographic. In the UK alone, the vegan population has significantly increased, with 3.7% of adults now following a vegan diet (Veganising It, 2025). Our commitment to creating a vegan, better-for you product will resonate with consumers, allowing them to enjoy a delicious treat that aligns with their values.
