UNIVERSITY OF LEEDS  

Breakfast Dessert Ready-cooked meal Milk product

ECOTROPHELIA UNITED KINGDOM 2025 - GOLD
ECOTROPHELIA UNITED KINGDOM 2025 - FOOD SAFETY AWARD
ECOTROPHELIA EUROPE 2025 - Entrepreneuship Spirit Award

Oat ‘n About

UNITED KINGDOM - 2025

Oat ‘n About is a sustainable, low sugar, high fibre and protein overnight oats. An on-the-go breakfast option using locally sourced ingredients and upcycled oat pulp - inspired by Bakewell flavours.

Oat ‘n About is a low sugar, high fibre and high protein overnight oat pot with a strong sense of sustainability at its core. With a subtle Bakewell-inspired flavour profile, this product appeals to a wide audience, bringing the taste of a nostalgic and classic British dessert to breakfast. Not only are the ingredients all locally sourced but the addition of upcycled oat pulp (by product from oat milk production) enhances its sustainability credentials, fibre and protein content. Each oat pot is decadently layered with a yogurt-based, almond flavoured overnight oat mix, almond butter and a luxuriously flavoured layer of chia seed raspberry jam. Finally, the product is topped with a nut and seed mix providing the consumer with an appealing colour difference crunch to the product.   Oat ‘n About is designed with customers’ needs in mind, providing a product that can be eaten on-the-go with strong health and environmental benefits. Stationed in the grab-and-go meal deal section within large retailers and convenience stores, our product is available to all and is competitively priced against alternative ‘healthy’ breakfast items.

Categories : Breakfast. Dessert. Ready-cooked meal. Milk product.
Preservation methods : Fresh.
Population targets : Adult. Diabetic. Dietary/Nutrition.
Components : Cereal.
Consumer timeframes : Breakfast.
Innovations : Recipe. Main component. Concept. Eco-conception.







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