DTU - NATIONAL FOOD INSTITUTE – TECHNICAL UNIVERSITY OF DENMARK  

Nutriceutical Breakfast

Cereality

High in fibre, clean label breakfast cereal for 4-12 year old children.

Malnutrition among Danish children remains a significant and widespread concern. Nutritional intervention in early lifestages is crucial for increased welfear later on in life. Cereality’s Cinnamon Appleel breakfast cereal is designed to specifically and effectively meet the nutritional needs of children aged 4 to 12. Our research confirms that the majority of parents are highly concerned about their children's nutrition, especially when it comes to the excessive consumption of unhealthy breakfast cereals. However, children themselves are often selective eaters and tend to reject healthier alternatives. By upcycling Danish apple pulp, Cinnamon Appleel is naturally rich in fibre, has a totally clean label, and is naturally sweet, without the need for added sugar or additives. Our Danish product not only supports children’s digestive health but also contributes to more sustainable food production. Several tastings confirmed the superiority of Cinnamon Appleel compared to other cereals on the market. Its crispy texture, lightly spiced cinnamon-apple flavour, and playful bear shape resonates strongly with young consumers and supports healthy eating habits from a early age. The innovative packaging design allows convenient handling as well as easy recycling. Disposal for households is easy and allows parents to simply stick to their habits while simultaneously facilitating the work for waste management operators, since no further separation prior recycling is required.