UNIVERSIDAD DE BARCELONA  

Seasoning Sauce & gravy

ECOTROPHELIA EUROPE 2025 - BRONZE

NOJA

Carob-based sauce, allergen-free, low in salt, healthy, versatile, and sustainable.

NOJA is an innovative plant-based sauce crafted from Mediterranean carob, designed as an inclusive and sustainable alternative to soy sauce. With a smooth umami profile it brings flavor versatility without compromising well-being. The recipe is 100% plant-based, free from all 14 major allergens, and low in salt, making it suitable for consumers with allergies, celiac disease, or those who want to reduce salt consume. In line with current consumer trends, NOJA combines innovation, sustainability, and taste... all in a single product. Its production process is local and environmentally responsible, ensuring a significantly lower ecological footprint. Packaged in a 250 mL recyclable glass bottle, it conveys both quality and environmental commitment, enhancing its appeal to conscious consumers. NOJA is positioned not merely as a condiment but as a new food experience. It stands as a flavorful, allergen-free, and sustainable choice, aligned with the values of well-being, inclusion, and environmental responsibility that define today’s market. Don’t let others tell you about it—discover it for yourself!