Università Campus Bio-Medico di Roma
Biscuit & cake
Drink
Bread and pastry
EdlyQ
ITALY - 2026 EdlyQ: the plant-based edible straw that turns every drink into a sustainable experience.
EdlyQ is the plant-based, edible straw designed to be used with smoothies, juices, and other cold beverages. It is not simply an alternative to single-use straws: it is a new way to enjoy your drink, transforming an everyday item into an original, nutritious and sustainable choice.
EdlyQ can be eaten after use, reducing the reliance on single-use products and offering an innovative, practical, and engaging format. The pack of 12 straws is designed for home use, specialist retailers and venues such as smoothie bars, health cafés, concept stores and Ho.Re.Ca. outlets looking to stand out with a fresh offering.
EdlyQ is aimed at curious consumers who are mindful of sustainability, plant-based options and innovative foods. Its strength lies in combining three clear values in a single product: functionality, edibility and the reduction of plastic waste. With EdlyQ, drinking becomes a more conscious, creative and shareable experience.
Preservation methods : Dry.
Population targets : Adult. Diabetic. Dietary/Nutrition. Children. Vegetarian.
Components : Cereal. Starchy food. Vegetable.
Consumer timeframes : Aperitive and savoury snack. Breakfast.
Innovations : Process. Concept. Service. Eco-conception.
