MAASTRICHT UNIVERSITY, CAMPUS VENLO  

Side dish

O.A.T.S.

High-fibre, banana bread flavoured crackers made from upcycled oat pulp for everyday snacking

O.A.T.S. are high-fibre banana bread snack crackers made from upcycled oat pulp, the nutritious byproduct left after oat milk production. The name O.A.T.S. stands for Optimal crunch, Anytime & anywhere, Tasty flavour, and Sustainable source, reflecting the product’s combination of texture, convenience, sustainability and taste. Inspired by the familiar taste of banana bread, O.A.T.S. combines banana, cinnamon, vanilla, and nutmeg flavours into a deliciously sweet taste experience, while the product is still low in sugar. High in fibre and enriched with prebiotic fibres from chicory root inulin, these crackers can help support gut health in consumers and help increase fibre intake in an accessible and tasty way. O.A.T.S. is designed as a convenient snack for everyday life. The crackers are individually packed in portion-sized flow packs that are easy to take to work, school, the gym, or while travelling, offering a practical alternative to many sugar-rich snack products. Moreover, O.A.T.S. helps reduce food waste by giving oat pulp a valuable second life. In combination with recyclable packaging, the product offers a more sustainable snack option without compromising on taste, crunchiness, or convenience.