UNIVERSITY OF READING  

Biscuit & cake Chocolate & candy Milk product

Luna SFere

An apple, blueberry and chocolate flavoured multi-textured snack incorporating quinoa and sorghum.

Luna SFere chocolate bites consist of a creamy yoghurt filling with an apple and blueberry centre, atop a crunchy chocolate quinoa layer on a sorghum wafer base encapsulated in an iron-fortified chocolate shell. This product uses high quality raw materials primarily sourced from UK suppliers, naturally high iron ingredient, those that boost bioavailability of iron and environmentally friendly on the go packaging. Sold as a multipack of 8 with perforated lines designed to snap off for teenagers to take to school for a snack. Designed to increase iron levels, each serving provides ~30% of the recommended nutrient intake (RNI) for teenage girls. This product is targeted at teenage girls as iron requirements increase during puberty and menstruation. Our product has a “high in” claim for iron and vitamin C per 100g where vitamin C aids in iron absorption. Flavours chosen to align with preferred flavours of women around menstruation (chocolate) as well as consumer feedback on the combination of berry-like fruits with chocolate. Multitextured products are trending within the teenage population, which is why we have incorporated many textures including smooth, creamy, crunchy and jell-like in our product. We believe there are no other products like Luna SFere yoghurt bites, therefore there is a large gap in the market for our product, specifically aimed at teenager girls, whilst standing out in the functional food space.