150 is a creamy dessert, to be eaten cold, made by three layers inspired by the Italians flag colors; SweetMi s.r.l. Company, has suggested this dessert to celebrate the 150th anniversary of the Italian unity. The typical ingredients are the following: apple, raspberry, rhubarb and an alcoholic mint extract of internal production. All the first matter are Italian and would like to promote the best production of our peninsula such as the Golden Delicious apple IGP and soft fruits from Trentino. Moreover, in according to eco-friendly aspect, we use an industry byproduct as ingredient so we give it a new life; in particular 150 contain cedar candying syrup. The environmental care is clear also in the choice of a complete eco-friendly packaging made by polilactic acid (PLA), a polymer coming from corn starch 100% biodegradable. As far as the nutritional characteristics 150 has an energy value of 110 kcal for a sale unit of 150g; it doesn't contain fat and the fruit content is about 50% of the product as it is. Ending 150 finds its market like an healthy product which therefore doesn't forget the taste. The process of 150 production is made of three subsequent steps which allow to obtain the three layers distinguish the product; the systems are cleaned and sanitized again to permit the next processing. The economic analysis includes not only the evaluation of the potential market demand but the cost and economic return analysis and the calculation of the BEP.

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