UNIVERSITY OF LEEDS  

Biscuit & cake Bread and pastry

ECOTROPHELIA UNITED KINGDOM 2013 - BRONZE

Vejects

UNITED KINGDOM - 2013

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A British vegetable snack made with the vegetables that supermarkets would turn away

A British vegetable snack made with the vegetables that supermarkets turn away, giving rejected vegetables a new lease of life. We take these seasonable British-grown vegetables and transform them into a delicious cracker snack with a creamy vegetable filling. The crunchy outside combines perfectly with the soft inside creating a mouth sensation. Every year 2 billion tonnes of lonely, ugly vegetables are rejected by the supermarkets, feeling unloved. We give these vegetables joy and happiness, a new home between two buttery crackers. Seasonal British vegetables are dehydrated in the Veject factory. Those with high starch content such as parsnip, suede and celeriac are milled into flour and mixed with butter from British dairies to make the crackers. The rest of the rejected vegetables are mixed with cream cheese (also from our lovely dairies) to create a delicious soft filling. We don’t keep using the same vegetables all year round. Our snacks filling depend on which vegetables are in season that month.