CARDIFF METROPOLITAN UNIVERSITY  

Chocolate & candy

ECOTROPHELIA UNITED KINGDOM 2014 - SILVER

Cwtch Circles

UNITED KINGDOM - 2014

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Sumptuous sweet apple centre delight surrounded in biscuit and covered in delicious milk chocolate

Cwtch Circles are a twist on the traditional Scotch egg: sumptuous sweet apple centre delight surrounded in biscuit & covered in delicious milk chocolate. The brand incorporates the Welsh word ‘Cwtch’, which describes the warm feeling that only closeness to a loved one can create, while simultaneously, trying to create the longing of a Cwtch to this product. The strap line: There’s nothing like a good Cwtch to have with the ones you love. This sweet Welsh snack is made with three defined layers. The centre layer is produced from industry waste, provided by apple juice and cider manufacturers. This apple jelly layer represents the egg inside a scotch egg. The outer layer is a mixture of well-known biscuits, digestive and rich tea, which are the waste product provided by biscuit manufactures. These are ground to form the circular shape and then baked. The biscuit outer layer demonstrates the meat coating the egg centre of the well-known savoury snack, scotch egg. The final layer covers the product in delicious fair-trade milk chocolate, thus representing the breadcrumbs of a scotch egg. This product provides a tasty combination of a smooth apple filling and crunchy biscuit shell and a sweet chocolate coat with a plain apple taste in the filling.