HARPER ADAMS UNIVERSITY  

Ready-cooked meal

ECOTROPHELIA UNITED KINGDOM 2013 - GOLD

Hearty Meal

A ready meal offal pie consisting of various types of offal, vegetables and potatoes

Hearty Meal is a new and unique product that will appeal to consumers wanting to try new and exciting food products, who are also value conscious. Hearty Meal is, low in fat and salt and contains essential vitamins and minerals as well as fibre. Offal is an excellent source of many nutrients including, protein and iron. Accompanied with wholesome vegetables this meal offers a healthy alternative to some ready meal options. The popularity of ready meals in the UK is increasing, especially amongst young single adults living alone. Hearty Meal fills a gap in the market for an offal product but as a ready meal option; also cutting out the preparation involved with raw ingredients. Celebrity chefs such as Gordon Ramsey are currently promoting and supporting offal on the menu of smart restaurants in an attempt to bring back often overlooked cheaper cuts of meat. Due to celebrity chefs promoting offal, consumers are more willing to return to more traditional style British products. British food is still a UK favourite choice and Hearty Meal certainly delivers on taste by offering a slightly quirky twist to a traditional British ingredient sure to fill you up.