CARDIFF METROPOLITAN UNIVERSITY  

Biscuit & cake

Kays

UNITED KINGDOM - 2015

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Paprika flavour savoury baked snack made with banana peel and wholemeal flour, high in fibre and potassium.

‘Kays is a cracker made mainly of banana peel and wholemeal flour. It is an innovative product, as it is eco-friendly, due to the usage of an unwanted product (banana peel), healthy due to the high content of fibre and it stands out for having a paprika flavour, but it has the possibility to produce a wide range of flavours, sweet or savoury. Based on consumer research, it is possible to see that the United Kingdom consumers are seeking healthier snacks, as an option to crisps, with new intriguing ingredients and flavours (Mintel, 2014). The crackers are packed in eco-friendly packages, made of recyclable plastic as a primary packaging and a hexagonal shape paper carton (cardboard) as a secondary packaging, giving it a rustic, handmade look. ‘Kays production process uses low energy sources, as the product requires only a scale, food processor and 10 minutes in the oven. Furthermore, this product has a shelf life of three months, and does not require refrigeration, making this product easy to transport and store. The production line is very low with only 66p per 100g package. Based on the products characteristics described above, this product could be well accepted by the consumer marker, especially for people concerned with the environment and interested in healthier alternatives of snacks.