AGRICULTURAL UNIVERSITY OF ATHENS  

Ready-cooked meal

ECOTROPHELIA GREECE 2013 - GOLD

EVIVA

Combines the traditional aroma of Greek OUZO and TSIPOURO with the nutritional value of fresh sea bream fillets.

eviva is an innovative Ready-To-Cook product that combines a highly nutritious white fish, gilthead sea bream, with the special aroma of the famous Greek spirits, Ouzo and Tsipouro. The product name “eviva ” is a pun that may guide the consumer to decrypt its three major properties: • “e ” stresses the ecological aspect: The direct application of Ouzo and Tsipouro on the surface of the fish fillets may downgrade their sensory characteristics. Therefore, edible films made from whey protein (by-product of dairy plants) were used as carriers of the spirits in order to transfer indirectly and gradually their aroma to the product, highlighting, in parallel, its ecological character. • “viva ” reveals its nutritional properties: The high amounts of animal origin proteins and omega 3 unsaturated fats of gilthead sea bream ranks the product at the top layers of the Mediterranean diet pyramid. • “eviva ” marks its traditional character: “eviva” in Greek means “cheers”, stressing by this way on the label the presence of traditional Greek alcoholic spirits to the product. Moreover, Ouzo and Tsipouro may also act as natural preservatives, thus prolonging the shelf-life of the fish fillets. Overall, eviva constitutes a product that can be aligned with the modern consumer’s culture by fulfilling their demands for easily prepared meals without chemical preservatives, highly nutritious and of elevated ecological impact.