2014 Lenda

LENDA

BUDAPEST UNIVERSITY OF TECHNOLOGY AND ECONOMICS
Non Classifié
ECOTROPHELIA HUNGARY 2014 - Or/Gold ECOTROPHELIA EUROPE 2014 - Not awarded
Lenda yogurts. Name of the product line: Lenda. Category of the product: natural yogurt with herb concentrate. By creating Lenda our goal was developing an innovative product line based on the fusion of natural yogurt and herbs. The novelty of the product is the herb concentrate. This concentrate is made of all natural ingredients and it gives the yogurt a unique flavour unexampled on the market today. Every herb used for the preparation has a traditionally accepted health-promoting property. That is why Lenda is not only a tasty and nutritious food product but it also helps the consumers’ in preserving their general well-being. Our philosophy is to choose the ingredients carefully, paying attention to the flavour, health benefits and tradition. Considering these ideas we developed three herb combinations to prepare three types of the concentrate: peppermint-sage linden flower-hibiscus lavender-lemon balm. This short list above indicates that the herbs are an excellent opportunity for product innovation. From the traditional to the exotic ones they give infinite possibilities to create more and more attracting products for the consumers. We strongly believe that Lenda would be capable of breaking through on a food market guided by current trends such as health-conscious nutrition, bewaring of artificial ingredients or eco-friendly consumption. Lenda has the features to take advantage of these tendencies and become a new success story.
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