Fitstick is a healthy snack bar which is made of pomace, eggs, milk, sugar, hibiscus and a pinch of tradition. Due to its high protein and energy content it is a perfect snack for bodybuilders and health-conscious consumers in contrast to ordinary sweets. By reusing the pomace we create a new, innovative product with increased nutritional value but lower sugar content.Considering the fact that the lack of fiber is between 30-40 % in our diet, we reuse fruit marc in our product as an additional source of fiber. Furthermore most of the aroma components of fruits can be found in the pomace. Fitstick looks just like other snack bars, but if you look closely, you can discover that it is more than you expected. It contains two essential ingredients of our daily meals: eggs and milk. Milk - even from the earliest stage of our lives - is an important part of our nutrition, and eggs contain almost 40 types of protein, vitamins, lecitine and all of the 9 essential amino acids. The hibiscus content enhances the product with a sense of „exclusivity”. This herb is commonly used as tea and we often associate hibiscus to health. Our research confirm it, the target group of our product is students between the ages of 20-25 and young graduates, but it is a perfect sweetness for all generations.

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