Ice cream Ajdova dekl'ca is an innovation on the European market. The product follows the world’s trend of increasing ice cream consumption. The combination of creamy and refreshing ice cream taste is a result of buckwheat mush (slo.: “ajdovi žganci”) in a combination with sour milk that is a traditional dish in Slovenia. Nowadays this dish plays a great role in a healthy local nutrition and also brings back pleasant childhood memories. The quality of the product and its local ingredients give Ajdova dekl'ca a big advantage compared to the competition that is already on the market. In addition to the locality which provides a low carbon footprint Ajdova dekl'ca lowers the waste materials in food industry as it contains eggshell powder. Egg shell powder combined with other ingredients enables almost maximal absorption of calcium and consequently among other things contributes to bone health. The product justifies nutrition claim of high content of mineral calcium. Beside that it is also a good source of both animal and vegetable proteins. Specially chosen and designed packaging is not only efficient for transport and storage but also gives a product a great functional thermo-isolative property that consequently keeps excellent product quality and maintain its sensoric properties. Good temperature conditions are a key to enjoying a sweet, healthy and safe ice cream Ajdova dekl'ca. Ajdova dekl'ca includes combination of innovation, functionality and wisdom of our ancestors.

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