eatapple – more taste, less waste With eatapple a novelty to the food market is introduced: eatapple combines sustainability with deliciousness and a healthy, whole new snacking experience. Eatapple is an edible drinking straw based on fruits that can be eaten during or after enjoying a beverage. It offers an alternative to ordinary plastic drinking straws and helps reducing plastic waste. But more than that eatapple itself is an exceptional example for intelligent upcycling. It uses raw materials that are non-usable by-products of the food industry – pomace, a by-product of fruit juice production. Pomace is not only rich in of dietary fibres, minerals and vitamins and therefore healthy, it is barely used in the food industry. Thus eatapple can upvalue this resource – tasty, healthy and sustainable. With eatapple consumers receive a healthy product which attracts with its fruity flavours and colourful diversity. They can choose from different flavours and pick the straw that matches their drink best. During the consumption the fruity and sweet character of eatapple develops, and the texture changes from firm to soft. It invites the customer into a completely new world of taste while drinking their beverage. For these reasons, eatapple is a fully adequate alternative to ordinary drinking straws with advantages for the environment and the health of the consumer

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